CONF: SGDTR Experts’ Panel Meeting (Zurich, 3–5 May 18)
Swiss Graphic Design and Typography Revisited
Experts’ Panel Meeting
ZHdK Zurich, Toni-Areal, May 3–5, 2018

The research project “Swiss Graphic Design and Typography Revisited” focuses on how Swiss graphic design and typography has achieved its on-going legitimacy, reputation and status. The three-year project started in October 2016 and is the biggest research collaboration in the design field ever funded by the Swiss National Science Foundation. In the three sub-projects, mixed groups of doctoral students and researchers from seven institutions investigate different aspects of Swiss graphic design – its teaching, networks and forms of publication.

The first public Expert Panel Meeting will devote half a day to each sub-project topic including presentations of the case studies by research team members, together with a presentation by an associate researcher of the project, each followed by a question-and-answer session. Each session ends with a panel discussion, with the speakers and members of the experts’ panel – a group of outstanding international scholars, including
– Prof. Dr. Jeremy Aynsley (Brighton University),
– Prof. Dr. Barbara Bader (Akademie der Bildenden Künste Stuttgart),
– Prof. Dr. Claude Hauser (Université de Fribourg),
– Prof. Dr. Catherine de Smet (Université Paris-VIII),
– Prof. Dr. Teal Triggs (Royal College of Art, London).

Also, the meeting will include a keynote by Prof. Dr. Jeremy Aynsley (Brighton University), a short presentation of UNESCO’s Intangible Cultural Heritage and its Swiss implementation by Dr. David Vitali and Julien Vuilleumier, the responsible experts at the Federal Office of Culture, followed by a moderated discussion. Furthermore, Michael Hiltbrunner will provide a guided tour through the exhibition “F+F”.

For further information, follow the event:


The participation fee includes coffee breaks, as well as a lunch and aperitif on Friday.


This conference is part of “Swiss Graphic Design and Typography Revisited”, a collaborative research project by HGK Basel, HKB Bern, Universität Bern, HEAD Genève, ECAL, SUPSI and ZHdK Zürich.
Supported by the Swiss National Science Foundation.

Best regards,
Tina Braun, Davide Fornari, Robert Lzicar and Arne Scheuermann

Swiss Graphic Design and Typography Revisited

Fellerstrasse 11
CH-3027 Bern
19.04.2018 um 16:49 Uhr

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